QueueHop, a Y Combinator backed start-up that develops cutting edge self-checkout solutions, has partnered with upscale lifestyle brand, Rebecca Minkoff, to re-imagine the retail store checkout experience. Rebecca Minkoff has been widely credited for bringing and embracing digital innovation in fashion. QueueHop has been working exclusively with their design and technology teams to redesign the checkout experience at its flagship store in SoHo. Consumers will be able to experience this new checkout starting on December 5, 2016.
While self-checkout technology have existed for years across the consumer landscape (i.e. grocery stores), fashion retail has historically been hesitant to embrace the technology because of potential theft implications on higher ticketed items. QueueHop re-engineered the security tag to unlock the moment a payment is made via a shopper’s phone or a QueueHop self-checkout kiosk. The technology empowers customers to be in control of their shopping experience, while effectively reducing lines, cart abandonment and the time associates need to spend at checkout. The QueueHop technology looks to redefine the traditional checkout format and bring back foot traffic to physical retail with the digitized experience.
“We are very excited to be launching our technology with one of the world’s most innovative retailers – Rebecca Minkoff” said Lindon Gao, cofounder and CEO of QueueHop. “We founded QueueHop to transform the shopping experience by connecting the convenience of the digital world to the tangible experiences of shopping in a physical store. We are excited to launch a new and streamlined retail experience for shoppers this holiday season.”
Uri Minkoff, CEO of Rebecca Minkoff said, “More and more we are seeing millennials want to be in complete control of their shopping, and that includes payment. We needed to continue finding ways to make her feel like she can have multiple experiences – where she is in control. When we first opened our stores, we looked at enhancing the VIP shopping experience for our customer. Now with this new round of technology, we’re looking at ways to perfect the in-store shopping experience to empower our customers to be able to shop on their own terms. By adding QueueHop to our toolbox, we are able to create a full blown digital experience in our physical store – which has not been tried in modern retail.”
There are many benefits of the QueueHop technology, according to Gao, “An average person will spend 2 years of their life waiting in line. That’s pretty insane. By bringing QueueHop’s self-checkout technology to retail, we hope to give back TIME to shoppers”. But the technology doesn’t just address the pain point of waiting in line. Gao notes that it provides “a way for a consumer, who may be intimidated by the shopping environment or may just not want to engage with store staff, to be in control of their shopping experience. By implementing the technology, QueueHop gives an opportunity for a retailer to better service those customers.”
About QueueHop Founded at the end of 2015, QueueHop has spent the past year developing and building the self-checkout experience. They have worked closely with some of the industry leaders in both technology and retail to create an incredible and transformative shopping experience. In 2017, QueueHop will begin rolling out to some of the biggest retailers in the world, complementing their current checkout solutions. They have plans to be in over 500 retail locations by the end of 2017.
About Rebecca Minkoff With a vision of building a lifestyle brand for women like herself — fun, independent and fearless — Rebecca Minkoff has found a unique niche among fashion-forward, modern women around the world. Today, the Rebecca Minkoff brand spans ready-to-wear, bags, footwear, jewelry, eyewear and tech accessories. Her unique vision for the brand is singularly focused on her ideal millennial girl, who experiences all of life’s exciting moments, with her confident, go-anywhere, do-anything attitude
For media enquiries, please contact: Michael@queuehop.com